Product Review Sites
By Dan Wegner
Product reviews are intended to help members make better informed buying decisions. Product reviews are written by users and provide more details about the good and - or bad features of each product. Product Reviews are an excellent way to get the word out about a unique product or business. Product reviews are intended to be helpful in purchasing a product, but are by no means the only thing you should base your decision on.
Product reviews can provide you with valuable information to help you make your selection decisions, especially when you do not have the time to use a product on a trial basis or when a publisher does not offer a trial program. Product reviews are a helpful tool for other researchers seeking out the best equipment and supplies for their lab. Current review sites allow reviews and ratings in three general categories:Product reviews reviews of consumer products, including consumer electronics, appliances, automobiles, books, CD, and wines service provider reviews reviews of individual professionals, such as teachers, professors, lawyers, accountants, realtor's, or doctors Business reviews reviews of premise-based businesses, such as restaurants, childcare facilities, hotels, or apartment buildings.
Today, product reviews are largely concentrated at big hubs like Amazon, CNET Reviews and Epinons (owned by eBay). Amazon, although primarily a vendor and marketplace, also offers user reviews, and for many product categories has perhaps the greatest number of such product reviews. I believe that the several million consumer views of product reviews are a good indicator that people already consider online reviews one of the most valuable tools on the Internet. They work much like a testimonial, which we all know is a great promotional tool, but product reviews can actually be considered a "step up" from testimonials, since they go into more detail and are by far more personal.
Technology reviews are intended for computing software,hardware, and other technologies important to this rapidly changing aspect of practice and instruction. Because the product review process takes into consideration product support, client resource management, and vendor fiscal viability, a product review is typically a much stronger, and more encompassing description of your technology compared to an advertisement. By describing a product's weakness along with its strength, readers of the review come to a better understanding of what technology scenarios your product is best suited for. When it comes to technology, you've got questions, opinions, and expertise.
Review sites are generally supported by advertising, a business model that offers slim profit margins and depends on user-submitted content (in this case, reviews and ratings). Business review sites may allow businesses to pay for enhanced listings, which do not affect reviews and ratings on the site. A site that carries no advertising but covers all manner of products and services, with reviews and ratings often based on exhaustive independent testing. Product ratings and reviews help users make more informed purchasing decisions and improve your shopping experience. Product star ratings provide "at-a-glance" information about how other users have liked (or disliked) a product based on a 1 to 5 star scale. New models seem to be reviewed here pretty rapidly, and many models have accumulated ten or more ratings.
Product reviews are most valuable when written by trusted customers who have actually purchased the product being researched. Incorporating user-generated product reviews into an e- commerce community will provide measurable benefits in attracting and maintaining customers and providing the Internet community with a richer and more informative online shopping experience.