E-Commerce Consumer Product Review
By Amy B Xu
Having a products rating and review feature on your e-commerce site can really improve your business. It is a wonderful sales tool to help buyers make their purchasing decision. Over the past few years as online shopping has increasingly grown in popularity, more and more online stores are beginning to use this type of rating and review system. Big name online retailers such as Amazon have made it an integral part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This allows consumers to trust both your products and your store.
The majority of online shoppers browse the web to research products before they buy. In fact, studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase a product if there are reviews and 59% value the opinions of real people over that of experts. Online shoppers have grown accustomed to reading and writing reviews as well as basing a product's quality on user ratings.
There are plenty of advantages for having a products rating and review feature included in your online store. Here are just a few of them:
- You get free word of mouth advertising
- Product reviews are user generated content that is updated often so search engines will keep crawling your product pages
- User reviews will contain keywords that you might not have optimized for such as competitor brands, which will also help your search engine rankings
- There is a good chance that consumers who write a review on your site will also leave a review on other sites linking back to your product page, thus increasing the amount of backlinks to your site
- Consumers are more willing to buy from your store
- These reviews will help you figure out which products are worth keeping and which ones you should get rid of
So what happens when you receive a bad product review? It turns out that bad reviews are not as damaging as one might think. Bad reviews are actually needed in order to maintain an online store's credibility. An e-commerce site with nothing but good products rating and reviews will seem less genuine in the eyes of a consumer. A product that has an equal amount of good and bad reviews or a majority of good and a few bad reviews is very common. If you sell a complete line of similar products, your overall product sales should still increase even though a particular product with bad reviews will receive less sales. Bad ratings and reviews will also help reduce the number of returns or complaints, because the people buying the product should have a good idea of what to expect when they receive it.
The more people who take the time to write a product review on your site the better. It not only shows that your products are popular, but also that a lot of people are buying from your online store. A good way to get more people to review your products is to ask them after some time has passed from the date of purchase. You can try to give them an incentive such as write a review for a chance to win a free gift, a discount or a gift certificate. It's important to make the products rating and review process as simple as possible, use a star rating system and add categories for more organized reviews.
Now is the time to set up a consumer product review [http://www.trycorecommerce.com/products-rating/] system on your e-commerce site. Let consumers rate and review any or all of the products in your online store. With the right e-commerce solution, you can easily manage ratings and reviews from your store admin and choose to either automatically or manually accept new submissions.
Core Commerce is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. You can set up your store in minutes, and with powerful tools to help with not only managing your consumer product reviews, but also SEO, product marketing and mobile commerce, it's no wonder why it has been rated one of the best e-commerce solutions. [http://trycorecommerce.com] to try it absolutely free for as long as you need to, no credit card required!